The outdoor wear urbanization

In recent years, we saw the rise of outdoor wear in cities, miles away of its natural habitat. A return to the roots and/or a thirst for authenticity for some, a new fashion for others.

This trend is more and more present in our closets. It is true that a few years ago, the outdoor wear did not have this “chic” image and was mostly shunned by the public. But now, we can be equipped enough to enjoy the outdoors with class!

Who has not noticed Salomon’s speed cross on Paris pavement? Or technical backpacks on college students?

It seems that city dwellers want to get closer to nature and then use outdoor wear to do that. This wear reflects a state of mind, a life oriented to wellbeing or a reconnection with values.

This cloakroom proven for decades now combines the pleasant to the useful to accompany you in your everyday life, no matter if you are in town or in the mountains.

Driven by this demand, we are launching for the first time the Summer Expedition Line: technical gear engineered with style for the most demanding activities and daily commutes, to take you from outdoor adventures to the office, from bike rides to subway commutes.

With the Amparo jacket for men or the Chloé for women, we offer light, technical products, which thanks to their versatility will allow you to face the bad weather while keeping a maximum of comfort and elegance during your urban escapades or outdoor ones!

We were inspired by the rapid pace of Northern European big capitals, with contrasting urban and mountain identities. We wanted to bring outdoor and city together, to create a range that would combine technical features with on-trend, urban designs.

Our mission is to develop next-generation products that will help the fight against climate change.

The Summer Expedition Line is composed of eco-designed products.
In the interest of reusing raw materials, half of our collection is made from 50% recycled polyester from plastic bottles. And of course, all water-repellent treatments are guaranteed without PFC!

Discover ou new Summer Expedition range : here!