Event
Dew Tour X Picture
WE ARE THE OFFICIAL APPAREL PARTNER FOR DEW TOUR!
It is with a great deal of pride that we announce our official apparel sponsorship for the upcoming 2017 Dew Tour.
All 100+ Dew Tour event staff will be outfitted in Picture outerwear throughout the nationally televised event, in addition to multiple on-site activations.
« We selected Picture because their brand and products are direct reflection of the Dew Tour culture, », says Adam Cozens, VP and General Manager of the Dew Tour. « The event brings together the best freeskiers and snowboarders to compete, but it’s about more than that – it’s also about celebrating the creativity and style that is an important element of our lifestyle ».
Taking place between December 14-17 in Breckenridge (Colorado – USA), the iconic festival showcasing the best in freeskiing and snowboarding. It will also serve as a U.S. Ski & Snowboard Olympic qualifying event for men’s and women’s halfpipe and slopestyle snowboarding and skiing competitions.
In addition to the competition, fan attractions taking place over the weekend include the “Riders Poll Awards” by TransWorld Snowboarding, and the « POWDER Awards » by POWDER Mag. Outdoor concerts, workshops, tents, making the four-day experience an all-encompassing celebration of snowsports and mountain culture.
Could we had dream better than this partnership to celebrate our entry into the US market?! American enthusiasm for our brand continues to grow, seduced by the alliance between style and eco-friendly concepts.
So meet us in Breckenridge, where you will have the opportunity to test our products in real conditions, in the mountains, and learn more about Picture. Two tents will be present, one in town on Blue River Plaza, and one on mountain at the base of the event.
We are so excited to get there! And don’t forget to follow our riders, who will be competing all over the event : Antoine, Colin, Madi, Coline & Teal !
